Analytics Recipe Cookbook - Summaries

Originating Author:

Nick O’Meara / Rehan Asif

Introduction:

Data segmentation is one of the most important aspects of effective data analysis. If audience cohorts are created with proper foresight and consideration, extremely valuable and actionable insights can be gleaned. Creating manageable and relevant reporting segments is essential to optimizing business operations and enabling business growth.

Analysis Overview:

The goal of this analysis is to identify methods that all types of organizations (<g class="gr_ gr_99 gr-alert gr_spell gr_run_anim ContextualSpelling ins-del multiReplace" id="99" data-gr-id="99">ecommerce</g>, content publishing, lead generation, information & support centric, and branding) can use to segment their data in different ways to gain insights and drive business success.

Analysis Benefits: (What are the top three benefits that this analysis will provide?)

This analysis will serve to identify the steps needed for effective data segmentation and outline some specific ways organizations with differing business objectives can segment their data to enhance business operations and enable business growth.