Analytics Recipe Cookbook - Summaries

  • 1.  Scroll Depth %

    Posted 05-01-2017 02:14 PM

    Introduction:  

    Scroll tracking is a means to understand how much of the content was viewed in relation to viewable screen size divided by the length of the content (in pixels).  This is most commonly reported in  increments of 10%(10%, 20%, 30%, etc.) and 25%(25% 50%, 75%, 100%).

    Analysis Overview:  

    The use of scroll tracking identifies how much of the article was read and acts as an engagement signal to identify valuable and poor performing content.

    Analysis Benefits:  

    1. Identify valuable and low performing content.
    2. Understand optimal advertisement or CTA placement.
    3. Segment users with patterns of high or low scroll rates.

    DAA members, go here to view full recipe.


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    Bill Tripple
    Consultant
    Cardinal Path (Corporate Account)
    Victoria
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    Essential Series: Applying Digital Analytics