Analytics Recipe Cookbook - Summaries

  • 1.  Conversion Rate

    Posted 06-05-2017 03:11 PM

    Introduction:  

    A recipe which deals with exploring one of the top KPIs for your digital company

     

    Analysis Overview:

    Conversion Rate can be described as the measurement, indicating the percentage of your audience that performs the action which you would like them to perform on your eCommerce, content or SaaS website.

     

    Analysis Benefits:

    1. Establish the formula to measure the performance of your ecommerce/content/SaaS site
    2. Understand the difference between a Micro- and a Macro Conversion and why this is important
    3. How Conversion Rate can impact your strategic roadmap from traffic acquisition to customer retention
    4. Risk areas when basing decisions purely on conversion rate metrics
    DAA members, go here to view full recipe.

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    Christine Frey
    Optimization & Retention Manager
    Chester
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    Essential Series: Applying Digital Analytics