Analytics Recipe Cookbook - Summaries

Extract Google Analytics Data in R

  • 1.  Extract Google Analytics Data in R

    Posted 03-28-2019 12:08 PM
    Edited by Catherine Hackney 03-28-2019 12:10 PM
    Analysis Overview/Introduction:
    This recipe explains the procedure of extracting Google Analytics data in R. Digital analysts are always concerned about the time spent in actual analysis rather than doing repetitive work. On this note, “googleAnalyticsR” package is exactly what I needed to automate this repetitive work. This package for R was created by Mark Edmondson and have contributed to, by Artem Klevtsov, Johan deBoer, David Watkins, Olivia Brode-Roger, Jas Sohi and Zoran Selinger. The package gave me an opportunity to extract and transform google analytics data in an efficient manner. In this recipe, I have attempted to show you how you can use R in your day-to-day Google Analytics data extraction and reporting work.

    Analysis Benefits:
    This recipe will help you to automate your google analytics data pulls and will make reporting process more effective.

    DAA members, go here to view full recipe.

    Kamonashis Naug
    Nabler (Corporate Account)
    Essential Series: Applying Digital Analytics