Analytics Recipe Cookbook - Summaries

Originating Author: Anže Kravanja

Introduction:

Push notifications are a huge asset in the mobile world and are now also coming to the browsers. But they can sometimes be overused which can drive users away. Precise measurement is needed in order to test and determine which ones are to keep and which ones to discard, which ones are important to users and which ones are not.

Analysis Overview:

Presented will be the key events that need to be recorded in order to do efficient analysis and to better understand which kind of push notifications the users really want from an app.
Even if the app has extensive settings allowing the user to set what notifications he/she wants, there is always an option to test different variations to see which one gets the best response.

Analysis Benefits:

The analysis will provide you with <g class="gr_ gr_93 gr-alert gr_gramm gr_run_anim Grammar only-ins doubleReplace replaceWithoutSep" id="93" data-gr-id="93">better</g> understanding of what kind of push notifications work best in your specific case, which pushes do users care about and which could potentially annoy them.

You will also be able to decide what variation of the push works best.