Analytics Recipe Cookbook - Summaries

Optimization Using Search Console Reports in Google Analytics

  • 1.  Optimization Using Search Console Reports in Google Analytics

    Posted 04-01-2019 11:47 AM

    Introduction: For most of the websites, organic channel plays a pivotal role both interms of volume and optimization effort. For this reason, we need to make sure that the analysis on the channel is holistic. It is not enough that we look at only GA data for SEO. A lot of information on this effort is available in search console that is mostly unused. This recipe will you understand how to use a combination of these tools to arrive at insights and recommendations that will impact the organic traffic.

    Analysis Overview:  This article helps in understanding Google Search Console (GSC) reports in GA and how to use those reports to optimize Organic traffic.

    Analysis Benefits:

    1. How to use GSC reports in GA.
    2. Optimizing Organic traffic through GSC.
    3. How to analyze search keywords that will improve the search ranking position of landing pages.
    4. Organic traffic performance in terms of Country and Devices.
    DAA members, go here to view full recipe.

    Shafiya Zareen
    Digital Analyst
    Nabler (Corporate Account)
    Essential Series: Applying Digital Analytics