Analytics Recipe Cookbook - Summaries

Integrating CRM Data Into Google Analytics Using Measurement Protocol

  • 1.  Integrating CRM Data Into Google Analytics Using Measurement Protocol

    Posted 09-05-2017 06:26 PM
    Introduction:

    This recipe is designed to integrate CRM data with Google Analytics using measurement protocol method. The Google Analytics Measurement Protocol enables you to bring the power of marketing to digital analytics by making any kind of trackable user action to GA. You will be able to capture whole customer journey and bring real results to your business.

    Analysis Benefits:
    • A holistic approach to marketing strategy
    • Data driven decision making
    • Measure user activity in new environments
    • Tie online to offline behavior
    • Send data from both the client and server

    Execution time:

    Once you send measurement protocol hits, you will be able to see the data in your reports within 30 minutes.

    Example Case:

    After submitting a lead form some values are captured at back-end through call center marketing tool. We will capture CRM tool's data and report it with other GA metrics.

    DAA members, go here to view full recipe.


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    Meral Cansu Kaya
    Web Analyst
    kariyer.net
    Istanbul
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    Essential Series: Applying Digital Analytics