Analytics Recipe Cookbook - Summaries

Measuring Video Engagement for Digital Video: On-Domain Video

  • 1.  Measuring Video Engagement for Digital Video: On-Domain Video

    Posted 06-20-2017 01:58 PM

    Introduction: Unless you currently live under a rock, you will probably not be shocked by my next statement.

    Videos on both the web and mobile are performing well.

    One-third of all activity spent online is spent watching video. So how do you know if your videos are engaging viewers?

    Analysis Overview:  These metrics will apply to all types of videos you create – informational, educational, promotion, marketing or branding video content types. This recipe will discuss the metrics you should use for your owned properties, such as your website or mobile app.

    Analysis Benefits: 

    1. Which metrics you should pay attention to
    2. What reports you should run
    3. What types of analyses make the most sense to understand your video engagement
    DAA members, go here to view full recipe.

    Chris Meares
    Vice President of Analytics
    Philadelphia PA
    Essential Series: Applying Digital Analytics