Introduction: The Information Find Conversion Rate recipe looks at the progression from typical "entrance" or "interest" points to actually finding key information by analyzing what users reach key informational pages.
Analysis Overview: By analyzing these progressions from starting points such as landing pages, search result pages, or high-level pages in a site's hierarchy (think category top-level page) you can gain insight into which entrance points, search results, and top-level pages drive better traffic to key information.
Analysis Benefits:
- Understand pages that drive users to key information, or don't succeed in this task.
- Produce more content if higher quality after identifying pages and search results that help your users find key information.
DAA members, go here to view full recipe.------------------------------
Caleb Whitmore
Co-Founder & Chairman
Analytics Pros (Corporate Account)
Seattle WA
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