Analytics Recipe Cookbook - Summaries

Percent of revenue attributed to new and returning customers

  • 1.  Percent of revenue attributed to new and returning customers

    Posted 05-08-2017 05:48 PM
    Objective: To gain insight into the percentage (or amount) of revenue attributed to 'new' and 'returning' visitors on your site

    Analysis Recipe:
    1.  Identify new and returning customers.  One way to accomplish this is by creating a visit-level segment...

    DAA members, go here to view full recipe.


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    Annie Houston
    Adobe Systems (Corporate Account)
    Fairburn GA
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    Essential Series: Applying Digital Analytics