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Introduction:
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In search engine marketing, it is important to use your ad/campaign/keyword’s click through rate to optimize towards ads that are well-tailored to capturing the attention of your key demographic.
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Analysis Overview:
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A click through rate analysis will allow you to look at different types of campaigns, across both the search and display channels, and identify how your ads are performing and where to look to further optimize the initial performance of those ads.
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Analysis Benefits:
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1. Understanding of how to find the click through rate in your Analytics platform.
2. Clear picture of the difference between display and paid search CTR benchmarks, as well as why the differences exist.
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DAA members, go here to view full recipe.
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Meredith Hughes
Analytics Pros (Corporate Account)
Seattle WA
206.331.4034
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