Analytics Recipe Cookbook - Summaries

Governance/structure for campaign tracking

  • 1.  Governance/structure for campaign tracking

    Posted 10-09-2017 01:03 PM

    Introduction: Well designed and thought out campaigns can help companies increase the brand awareness, reputation, traffic or sales among other benefits. Investment on campaigns need to be evaluated and tagging them can lead us to some valuable data. Therefore, it is important to track them systematically and understand the performance of individual campaigns.

    Analysis Overview: 
    The analysis lists out the steps and best practices to be followed for tracking the campaigns effectively.

    Analysis Benefits:

    1. Acts as a guide in setting up campaigns and evaluating them
    2. Optimizes the current campaign tracking process
    3. Helps in benchmarking campaign performance
    DAA members, go here to view full recipe.

    Carine Paul
    Lead Consultant
    Nabler (Corporate Account)
    Essential Series: Applying Digital Analytics