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Adobe Dynamic Tag Management: Using Direct Call Rules

  • 1.  Adobe Dynamic Tag Management: Using Direct Call Rules

    Posted 04-24-2017 04:00 PM

    Introduction: I will present a Use Case for a Direct Call Rule so you can see it's power and flexibility in action.

    Analysis Overview: Use Direct Call Rules to improve on the traditional counting of form submissions by also tracking successful vs. unsuccessful form attempts.

    Analysis Benefits: 

    1. form optimization 
    2. evaluate user experience
    3. detect technical flaws

    DAA members, go here to view full recipe.


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    Wesley Hall
    Manager Analytics Solutions
    MaassMedia, LLC
    Atlanta GA
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