Analysis Overview/ Introduction: In order to better understand the differing values of your audience, visitor segmentation is essential. By analyzing visitor frequency with segmentation, you can determine whether the number of visits in a given period is providing greater value to your online objectives. This is particularly useful analysis for online publishers and sites that generate revenue based on ad exposure.
Analysis Benefits: This recipe will enable you to better understand whether frequency of visitation is key to success actions on your website and better understand your audience retention overall. By adding additional dimensions to your report, you are able to see if the frequency of visitation has an impact on visitor value. For example, you may find that visitors who come to your website more than 8 times in a given month are more likely to purchase a product.
DAA members, go here to view full recipe.
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Travis Barnes
Senior Business Consultant & NA Training Lead
comScore
Lehi UT
801-471-7859
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