Analytics Recipe Cookbook - Summaries

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  • 1.  Measuring Ad ROI

    Posted 02-22-2017 03:39 PM

    Introduction:

    Learn how to understand how much your paid advertising is actually paying off with a simple analysis of the return on this advertising investment.

    Analysis Overview:

    The beauty of search engine marketing lies in the fact that everything, down to specific location, device, and keyword performance, can be measured. Particularly as our knowledge and technical capabilities have increased over the past decade, there is no longer any need (or excuse!) to waste budget on any part of your account that is not driving results. Doing an ROI analysis allows you to pinpoint exactly how much money you are getting back from your investment in paid ads.

    Analysis Benefits:

    1.     A clear picture of the return on ad spend for each aspect of your search engine marketing

    2.     An understanding of how SEM fits into your overall digital strategy by looking at how often campaigns appeared in the path of conversion without being the final step.


    DAA members, go here to view full recipe.

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    Meredith Hughes
    Analytics Pros (Corporate Account)
    Seattle WA
    206.331.4034
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