Introduction: Understand how time spent affects or is affected by content. Do some experiences increase how engaged people are with content, and some cause them to wander away.
Analysis Overview: Segments can be used to identify people who spend large or small amounts of time with your content (whether app or web). Use these segments in calculated metrics to create percentages. These metrics can be applied to any dimension to see how users engage with that dimension.
Analysis Benefits: Once you know which content drives engagement, you can promote that content to classes of users. Average time spent doesn't expose the
DAA members, go here to view full recipe
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Bret Gundersen
Director, Product Management
Adobe Analytics
Lehi, Utah
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