Analytics Recipe Cookbook - Summaries

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  • 1.  Form Abandonment Analysis

    Posted 04-14-2017 11:28 AM

    Introduction: Form submissions are often one of the most valuable macro-conversions available on a website based on the information which they help to collect. Due to the additional tracking effort required, often times clients are blind to their form abandonments, and therefore don't know which fields to optimize.

    Analysis Overview: For form abandonments to be properly measured, they must first be tracked. Defining an appropriate measurement plan which takes into account the granularity of the tracking desired is key. Is it necessary to track every form field, and the input into said form field? Or can your measurement goals be accomplished with just key milestone tracking?

    Analysis Benefits: Setting up form abandonment tracking on your key site forms will inform you of a few different things. First, are your users getting to your form? Second, is there incentive enough for them to fill out the entire thing? Third, for those who begin, but don't submit, what question(s) on the form is deterring them?

    DAA members, go here to view full recipe.

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    Danielle Walter
    Account Manager
    Analytics Pros (Corporate Account)
    Seattle WA
    5035807854
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