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Product Shopper Abandonment

  • 1.  Product Shopper Abandonment

    Posted 01-31-2017 05:32 PM

    Introduction:

    On e-commerce sites, shoppers will often come to the site and add products to their shopping cart but leave the site before completing the purchase.  Knowing which specific products are being abandoned at higher rates can give you greater insight into this shopping behavior

    Analysis Overview:

    The main goal of this analysis is to determine which products customers are more or less likely to abandon after putting them in their cart

    Analysis Benefits:

    By knowing which products users are more likely to abandon in their shopping cart, you can investigate possible relationships that could help explain why (i.e. price point, product category, etc).  This analysis could also help aid in determining which products may need extra promotions to seal the deal or which ones are underperforming and can be cut from your inventory altogether.

    DAA members, go here to view full recipe.

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    Kristi Morin
    Digital Analyst
    Analytics Pros (Corporate Account)
    Seattle WA
    2065382627
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