Introduction: The Landing Page Stickiness recipe is about determining which of your landing pages are most likely to make users return for subsequent visits
Analysis Overview: When working for our clients to drive leads, acquisitions, sales etc. it's the goal of every digital marketer to have a visitor complete that sign-up or that checkout. However, beyond the lead or sale, how much value can be gleaned by looking at other vanity metrics of your visitors? Do your returning visitors spend more time on your site than new visitors? Do your returning visitors have a higher conversion rate than new visitors?
Analysis Benefits:
1. Identify gaps in your various landing pages
2. Create opportunity for further investigation into user journey and user experience
3. Test new content, layout, navigation, etc. on lower performing landing pages to improve stickiness (using higher performing pages as "templates")
DAA members, to view full recipe go here.
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Andrew Richardson
Director of Analytics
Delphic Digital
Philadelphia PA
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