Introduction:
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For e-commerce sites, there is no metric more important than the checkout conversion rate since that equates to actual revenue coming in for your business. But secondary in importance are the checkout start and completion rates which provide additional context to the levers that impact site conversions.
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Analysis Overview:
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The main goal of this analysis is to determine how well your <g class="gr_ gr_31 gr-alert gr_spell gr_run_anim ContextualSpelling ins-del multiReplace" id="31" data-gr-id="31">ecommerce</g> site is performing in terms of prompting users into the checkout process as well as getting them to commit to the checkout process once they’ve started it
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Analysis Benefits:
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This analysis will help you determine if there is room for improvement in either getting users to start the checkout process (i.e. on-site promotions, flash sales, etc) or complete the checkout process (i.e. removing or automating form fields) in order to improve the bottom-line conversion metric
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DAA members, go here to view full recipe.------------------------------
Kristi Morin
Digital Analyst
Analytics Pros (Corporate Account)
Seattle WA
2065382627
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