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Checkout Start Rate and Completion Rate

  • 1.  Checkout Start Rate and Completion Rate

    Posted 04-02-2017 09:02 PM

    Introduction: 

    For e-commerce sites, there is no metric more important than the checkout conversion rate since that equates to actual revenue coming in for your business.  But secondary in importance are the checkout start and completion rates which provide additional context to the levers that impact site conversions.

    Analysis Overview:

    The main goal of this analysis is to determine how well your <g class="gr_ gr_31 gr-alert gr_spell gr_run_anim ContextualSpelling ins-del multiReplace" id="31" data-gr-id="31">ecommerce</g> site is performing in terms of prompting users into the checkout process as well as getting them to commit to the checkout process once they’ve started it

    Analysis Benefits:

    This analysis will help you determine if there is room for improvement in either getting users to start the checkout process (i.e. on-site promotions, flash sales, etc) or complete the checkout process (i.e. removing or automating form fields) in order to improve the bottom-line conversion metric

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    Kristi Morin
    Digital Analyst
    Analytics Pros (Corporate Account)
    Seattle WA
    2065382627
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