Introduction: Analyze how deep visitors are going into your internal search results in general and for each search phrase
Analysis Overview:
Website visitors conduct searches on your website, they are hoping to get immediate, relevant results. Most visitors don't go beyond the first page of search results, but knowing how far down they go before clicking can help you determine how relevant your top results are for your users. By collecting the correct data in your analytics tool, you can determine how far visitors go into your search results in general and for each search phrase.
Analysis Benefits:
- Determine how relevant your search results are to your users
- Determine if there is a need for additional content to appear in search results
DAA Members, to view the full recipe go here.
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Adam Greco
Senior Partner, Analytics Demystified
adam@analyticsdemystified.com(847) 948-7965
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