Introduction: Provide a way to see which website search terms lead directly to site exits
Analysis Overview:
Many websites use onsite search as a way to find content or products. However, many times visitors conduct searches and leave the site after viewing the results. It is not often easy to determine which search terms led to future page views and which led to site exits.
Analysis Benefits:
- Identify which onsite search terms lead to subsequent page views and which are causing exits so additional content can be added to prevent exits
- Identify which onsite search terms lead to other KPI's
DAA members, to see full recipe go here.
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Adam Greco
Senior Partner, Analytics Demystified
adam@analyticsdemystified.com(847) 948-7965
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