Analytics Recipe Cookbook - Summaries

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  • 1.  Cart Start Rate

    Posted 10-27-2016 10:15 AM

    Introduction:

    Determine how many visitors add at least one item to their empty cart during the visit

    Analysis Overview:

    Visitors often use your website/app to find out more about your featured products but afterwards do not end up taking additional action such as purchasing a product or even adding a product to the cart.    Since adding a product to the cart is the first major micro-conversion event in the shopping cart/purchase process, this analysis will provide details on how you can find out the the percent of visitors that end up adding at least one item to an empty cart during their visit.   This analysis will also allow you to understand the specific products that visitors view and add – or not add – to the cart.

    Analysis Benefits:

    1. Allows your company to understand how often your website is used for only product research purposes
    2. Allows your company to discover the products and product categories that visitors most often add to the cart
    3. Enables your company to justify your efforts in improving your cart add-based calls to action.

    DAA members, visit to see full recipe.

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    Kenneth McKell
    Consultant
    Adobe Systems (Corporate Account)
    Lehi UT
    3853451742
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