Analytics Recipe Cookbook - Summaries

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  • 1.  A/B Testing

    Posted 03-28-2016 12:04 PM

    Introduction: How to compare the performance of two different versions of content

    Analysis Overview:  In this recipe, we are going to talk about how to conduct an A/B test in order to compare the performance of two different versions of the content in a controlled environment with an optimal sample size. The objective here is to declare a winner by lowering down the probability of making a Type 1 and Type 2 error.

    Analysis Benefits: 

    1. This will lower down the probability of making a negative impact on your engagement and topline numbers
    2. This will help you identify interesting audience segments who reacted positively/negatively against the variation
    3. This will significantly lower down your cost of making a mistake

    DAA Members, to see the full recipe go here.

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    Sushant Ajmani
    Consulting Practice Head
    Nabler (Corporate Account)
    Bangalore
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