Introduction: How to compare the performance of two different versions of content
Analysis Overview: In this recipe, we are going to talk about how to conduct an A/B test in order to compare the performance of two different versions of the content in a controlled environment with an optimal sample size. The objective here is to declare a winner by lowering down the probability of making a Type 1 and Type 2 error.
Analysis Benefits:
- This will lower down the probability of making a negative impact on your engagement and topline numbers
- This will help you identify interesting audience segments who reacted positively/negatively against the variation
- This will significantly lower down your cost of making a mistake
DAA Members, to see the full recipe go here.
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Sushant Ajmani
Consulting Practice Head
Nabler (Corporate Account)
Bangalore
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