Introduction: Analyze your website's cart conversion rate based upon the price of products added to the shopping cart.
Analysis Overview:
Website visitors add products to the shopping cart all the time, but many are not purchased. One analysis you may want to consider is whether the price of the product has an impact on the conversion rate. This can be done by capturing the price or price range of the products added to the cart and comparing the cart to order conversion rate by these prices to see which price points convert well and not so well.
Analysis Benefits:
- Determine if your website audience is more interested in lower or higher price items
- Determine if there are things you can do to improve the conversion rate of under-performing price ranges
DAA members, to see full recipe go here.
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Adam Greco
Senior Partner, Analytics Demystified
adam@analyticsdemystified.com(847) 948-7965
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