Introduction: In a past recipe related to Average Internal Search Position, it was shown how to calculate the average search position clicked. This recipe demonstrates how to see the KPI influence of each internal search position so you can see how search position impacts things like revenue, orders or leads.
Analysis Overview: Internal Search is a popular feature on many websites. Often times, a lot of work goes into getting the right results in the right spots. As a result, it would be great to capture the location of internal search results that is clicked and then see what conversions take place later on in the same visit.
Analysis Benefits: The benefits of this analysis include:
- Ability to see the conversion rate of each internal search location
- Ability to see the impact of search keywords broken down by search position
- Ability to see if search results in lower positions are worthwhile or where the cutoff should be
DAA Members, click to see full recipe.
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Adam Greco
Senior Partner, Analytics Demystified
adam@analyticsdemystified.com
(847) 948-7965
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