Analytics Recipe Cookbook - Summaries

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  • 1.  Form Completion Rate

    Posted 11-28-2016 12:18 PM

    Introduction: Analyze form completion rates and some bonus materials on how to start moving into optimizing.  This analysis can be helpful on lead generation heavy website or engagement points.  Forms can either be found within the users experience on the website or within a landing page that is part of a direct marketing strategy.

    Analysis Overview: This analysis will look at (1) Traffic sources and impact to completion (2) Page performance and (3) Metrics beyond the website.  The goal is to improve completion rate or conversion rates.

    Analysis Benefits: 

    • Understand where users are struggling to complete the goal
    • Identify points to optimization opportunities
    • Leverage mobile, desktop and tablet data points in analysis

    DAA members, go here to view full recipe.

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    Jill Gutterman
    Consultant
    Adobe Systems (Corporate Account)
    San Jose CA
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