Introduction:
Find out the percent of visits in which at least one cart add takes place results in a purchase
Analysis Overview:
Visitors often use your website/app to find out more about your featured products. Some of those visitors also end up adding a product to the cart but, for whatever reason – cost, site accessibility, other fees – do not end up purchasing a product. Since purchasing a product is the final (and most important) step in the conversion process, understanding what drives – and prevents driving – visitors to that point is paramount in retail web analytics. This analysis will provide details on how you can find out the percent of visitors that end up purchasing a product after adding at least one item to the cart. This analysis will also allow you to find out the specific products that visitors end up purchasing.
Analysis Benefits:
- Allows your company to understand how often visitors begin adding products to the cart but do not end up purchasing any products
- Allows your company to discover the products and product categories that visitors most often purchase
- Enables your company to justify your efforts in optimizing your campaigns and the design of your shopping cart/checkout flow pages
DAA members, go here to view full recipe.
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Kenneth McKell
Consultant
Adobe Systems (Corporate Account)
Lehi UT
3853451742
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