Analytics Recipe Cookbook - Summaries

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  • 1.  Cart Completion Rate

    Posted 11-26-2016 07:48 PM

    Introduction:

    Find out the percent of visits in which at least one cart add takes place results in a purchase

    Analysis Overview:

    Visitors often use your website/app to find out more about your featured products.  Some of those visitors also end up adding a product to the cart but, for whatever reason – cost, site accessibility, other fees – do not end up purchasing a product.  Since purchasing a product is the final (and most important) step in the conversion process, understanding what drives – and prevents driving – visitors to that point is paramount in retail web analytics.   This analysis will provide details on how you can find out the percent of visitors that end up purchasing a product after adding at least one item to the cart.   This analysis will also allow you to find out the specific products that visitors end up purchasing.

    Analysis Benefits:

    1. Allows your company to understand how often visitors begin adding products to the cart but do not end up purchasing any products
    2. Allows your company to discover the products and product categories that visitors most often purchase
    3. Enables your company to justify your efforts in optimizing your campaigns and the design of your shopping cart/checkout flow pages

    DAA members, go here to view full recipe.

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    Kenneth McKell
    Consultant
    Adobe Systems (Corporate Account)
    Lehi UT
    3853451742
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