Introduction: Determine how often visitors are using search per visit to your website.
Analysis Overview: A great way to understand if your visitors are finding what they need on your website is to analyze onsite (internal) search data. A simple approach to internal search analysis would be to simply count how many searches are taking place on the website. Taking a step further, you can calculate how many searches are being conducted per visit and analyze that trend over time.
Analysis Benefits:
- Learn how to calculate average searches per visit
- Understand how search usage is trending
DAA members, go here to view full recipe.
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Jen Lasser
Senior Consultant
Adobe Systems (Corporate Account)
Chicago IL
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