Introduction: Calculate key metrics related to revenue.
Analysis Overview: Revenue is one of the key performance indicators (KPI) for a digital business. This recipe explains how to create calculated metrics from this KPI, and potential analysis actions that can be taken from the metrics created.
Analysis Benefits:
- Understand how your average revenue per key traffic metric is trending
- Determine if specific marketing tactics are more or less effective at driving revenue per visitor reached
DAA members, go here to view full recipe.
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Jen Lasser
Senior Consultant
Adobe Systems (Corporate Account)
Chicago IL
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