Introduction: Engagement is a direct response to how effective your digital marketing is for your brand. It's not enough to get users to a site, but the site's content must also fulfill the promise and be able to retain the users attention.
Analysis Overview: The main goal of this analysis is to create a varied set of engagement metrics for organic entries to the site in order to determine the efficacy of the site's content. By using this analysis, you will also be able to determine if there is a discrepancy in the experience the site presents and the experience users expect to find. In examining engagement metrics, specifically from an organic channel, you will be able to baseline just how engaged users are in your site and improve upon each.
Analysis Benefits:
- Gather insights into how users interact with pages on a site
- Insights into how your content is performing
- Improve upon user experience by delivering to expectation
DAA members, go here to view full recipe.
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Matthew Young
SEO Consultant
Adobe Systems (Corporate Account)
San Jose CA
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