• Short Course Certificate in A/B Testing

    The DAA education team is proud to present the launch of our A/B Split Testing short course certificate program which is ideal for experienced and new industry professionals alike. At the end of this certificate journey, participants will be able to test their knowledge via our skills quiz. Upon successful completion, a certificate from DAA will be conferred. Pricing for DAA members is $49.00, for non-members it is $99.

    The Quantie Awards (formerly the Awards for Excellence) are our industry’s way of recognizing the best and brightest individuals in the industry. It is also our thanks to the exceptional groups and technologies that make our work easier and more impactful every day. The Quanties are the most relevant and important award for the digital analytics industry.
  • Attend a Local Symposium

    DAA Symposia bring together digital analytics, web analytics, marketing and business professionals for a day of learning, knowledge-sharing and networking. 2018 tentative dates are up!
  • Women in Analytics face-to-face events are happening near you.

  • DAA Webinar - A framework of 5+5 pillars to build for the GDPR

    Aurélie Pols, designer of Data Privacy best practices, will present on GDPR on Oct 18, 2017 at 12:00-1:00 pm ET. The General Data Protection Regulation - GDPR - kicks in May 2018. With fines up to 4% of global turn-over or 20 million €, this overhaul of the current European Data Protection Directive rebalances risk for any data ventures.
  • Join the WiA Member Call this Thursday

    October 5 at 12:00 pm Eastern time is the next quarterly Women in Analytics member call. Please join us to learn more about WiA, events, the new career center, and the coming mentoring program. You will be able to voice your thoughts and ask questions right on the call with DAA staff and your peers.
  • DAA Cookbook Webinar - Analyzing Content Downloads

    Join Nabler's Cammillius Roche Jeyadev J, Delivery Manager and Devanathan Govindarajan, Lead Consultant on September 21 at 12 ET for a 30 minute webinar to learn their process for analyzing content downloads.

    Worth 0.5 CWA PDU
  • Be Part of the Next WiA Thought Leader Conversation with Allison Hartsoe

    Join Allison Hartsoe, CEO, Ambition Data on September 12 at 12:00 pm ET for a Thought Leader Conversation brought to you by WiA. This online event will be facilitated by Denise Brosseau, CEO, Thought Leadership Lab.
    Hartsoe will share her experiences in her talk, Career Stories: Decisions Loved and Lessons Learned. Let's have an open, no-holds barred discussion on common decisions many women wrestle with through their career.

    Worth 1 CWA PDU
  • Join #Measure Slack for More Digital Analytics Conversations

    If you have not yet joined the #measure Slack group, then you are missing out on the #women-in-analytics and #daa channels available there, as well as several others and the dynamic conversations in #measure.
  • Register for Artificial Intelligence for Marketing: Getting Started

    The webinar will be presented by Jim Sterne, DAA Board Chair, on August 21 at 12 pm Eastern. AI and machine learning are coming at us fast. You need to know the basics and the practical applications.

    Key Takeaways:
    -How machine learning works for marketing 
    -What machine learning cannot do for marketing 
    -How to on-board AI and ML into your organization
  • Watch the Recipe Webinar: Conversion Rate

    Join Christine Frey of Profit Scraper Ltd. for a webinar on July 18 to explore why measuring conversion rate of your eCommerce, content or SaaS website is the key ingredient when evaluating performance. We will cover the basics of conversion rate measurement, establish how conversion rate can impact your strategic road map and dive into risk areas when analyzing website performance based on conversion rate data.
  • Watch the Cookbook Webinar on Product Shopper Abandonment

    Join Kristi Morin, Digital Analyst at Analytics Pros for a free 30 minute webinar to explore product shopper abandonment. On e-commerce sites, shoppers will often come to the site and add products to their shopping cart but leave the site before completing the purchase. Knowing which specific products are being abandoned at higher rates can give you greater insight into this shopping behavior.
  • Thought Leader Conversation with Jane Miller brought to you by WiA

    Join DAA and Jane Miller, creator of, on June 13 at 12:00 pm ET for the first Thought Leader Conversation brought to you by WiA. Jim Sterne, DAA Board Chair, will facilitate. Miller will give concrete advice to women in her talk: Owning Your Career: Tips on Creating the Career YOU Want. This will be open for members to have a dialogue with Jane, so come with your own story and questions.
  • You did it! DAA Members contributed 100 recipes

    A huge thank you to Adam Greco and all other recipe authors and editors for helping DAA hit 100 recipes in the Analytics Cookbook!

    Keep the momentum going and continue to build the analytics body of knowledge - add your recipe idea to the Cookbook.
  • Cookbook Recipe Webinar: Digital Marketing Influence to Sales Pipeline

    Please register for the next DAA Cookbook Recipe Webinar - Digital Marketing Influence to Sales Pipeline.

    Join Eric Ramos, Director of Analytics at BusinessOnline for a 30 minute webinar on May 25. As marketing technology becomes more and more complex, marketers are faced with an increasing amount of data generated by the campaigns they’re running. This is compounded by the sales cycle and buyer’s journey in B2B, which includes multiple touch points and decision makers over a longer period than B2C. To justify the influence of paid & organic search efforts to the pipeline, there is a series of marketing technology configurations and application of business logic which attributes channel influence to opportunities based on leads or contacts touch points. You will learn the business process for each of the steps and what KPIs around marketing influence you can achieve from this analysis initiative.

    Experience Level:
    Intermediate to Advanced
  • Get Practical Help from the Analytics Cookbook

    In the Analytics Cookbook you will find step-by-step directions on how to do a specific digital analysis process. These recipes will save you time and effort at work. Add to the body of knowledge and contribute a recipe by sharing a description of a digital analysis that you have done in the past that has helped your organization in some way to showcase your expertise.