Announcements

  • Attend a Local Symposium

    DAA Symposia bring together digital analysts, data scientists, marketing and business professionals for a day of learning, knowledge-sharing and networking. Check out the event dates for this fall and 2019 in a city near you.
  • Join #Measure Slack for More Digital Analytics Conversations

    If you have not yet joined the #measure Slack group, then you are missing out on the #women-in-analytics and #daa channels available there, as well as several others and the dynamic conversations in #measure.
  • Multivariate Testing Certificate

    Multivariate testing (MVT) is a way of testing that allows you to evaluate multiple element options simultaneously and measure their interactions with each other, while also identifying which elements have the greatest impact on your desired KPI.

    This short course expertly curates a combination of industry leading information sources together with our recorded, DAA: Ask the Expert Q/A segment that provides deeper insights to relevant questions.

    Members: $49
    Non-members: $99
  • Attend the Quanties Awards Party

    The Quantie Awards (formerly known as the Awards for Excellence) are our industry’s way of recognizing the best and brightest individuals in the industry. It is also our thanks to the exceptional groups and technologies that make our work easier and more impactful every day.

    Join us on June 5, 2018 to celebrate the finalists and hear first-hand the recipients in all categories. This is an evening to network and celebrate! You may purchase a ticket through DAA or in conjunction with your Marketing Evolution Experience registration.
  • Short Course Certificate in A/B Testing

    The DAA education team is proud to present the launch of our A/B Split Testing short course certificate program which is ideal for experienced and new industry professionals alike. At the end of this certificate journey, participants will be able to test their knowledge via our skills quiz. Upon successful completion, a certificate from DAA will be conferred. Pricing for DAA members is $49.00, for non-members it is $99.
  • QUANTIE NOMINATIONS CLOSE FRIDAY

    The Quantie Awards (formerly the Awards for Excellence) are our industry’s way of recognizing the best and brightest individuals in the industry. It is also our thanks to the exceptional groups and technologies that make our work easier and more impactful every day. The Quanties are the most relevant and important award for the digital analytics industry.
  • Women in Analytics face-to-face events are happening near you.

  • DAA Webinar - A framework of 5+5 pillars to build for the GDPR

    Aurélie Pols, designer of Data Privacy best practices, will present on GDPR on Oct 18, 2017 at 12:00-1:00 pm ET. The General Data Protection Regulation - GDPR - kicks in May 2018. With fines up to 4% of global turn-over or 20 million €, this overhaul of the current European Data Protection Directive rebalances risk for any data ventures.