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DAA Member Benefit: Applied Marketing Analytics Journal

By Marilee Yorchak posted 11-19-2017 10:51 PM

  

DAA members have access to numerous discounts on industry events and partnerships.

Last year, we initiated a partnership with the Journal of Applied Marketing Analytics. This journal is the major professional journal publishing in-depth, peer-reviewed articles on all aspects of measuring and analyzing marketing performance to improve its effectiveness. The Journal does not publish advertising. As a member of the DAA, you receive an exclusive 10% discount to Applied Marketing Analytics.

Applied Marketing Analytics is only available by paid subscription. To subscribe and receive your discount, enter the code DAA010 when completing the form. AMA is also seeking submissions of articles/papers. 

Our mission at DAA is to advance the use of data to understand and improve the digital world through professional development and community. Make the most of your membership by taking advantage of member only discounts!


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