The Los Angeles Chapter of the DAA is enthusiastic and growing under the leadership of Jeff Ferguson, Sergio Kajirian, Mark Osborne, Linda Suen, and Angela Tsai. The Chapter holds at least one event per quarter and alternates between socially focused and learning focused events with a few happy hours peppered in for fun.
The Chapter is excited about the vibrant digital analytics scene in Southern California. Today, LA is not only known for its entertainment and studio careers, but also as an emerging tech hub. "Silicone Beach" is becoming an alternative to Silicon Valley.
Issues of interest to DAA's LA Chapter are AI and machine learning. Most members are focused on optimizing user behavior within websites or app environments. As a result, there is significant focus on using analytics platforms for understanding testing of navigational elements, offers, and other variables.
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