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DAA Member Benefit: Digital Analytics Cookbook

By Marilee Yorchak posted 01-30-2017 07:40 PM

  

One of the most popular – and growing – DAA member benefits is the Digital Analytics Cookbook.

 

This member-sourced and member-driven initiative captures effective, replicable digital analyses that can be shared, developed and implemented by our members. These digital analyses are called “recipes,” and the recipes combined comprise the Cookbook.

 

The original recipes in the Cookbook are from luminaries in the field, with the repository growing and evolving every day. In less than a year, we have added 94 recipes to the Cookbook!

 

The analyses are easy-to-follow, with step-by-step instructions for implementing the analyses at your own organization.   Only DAA members can view the full cookbook. Since the Cookbook is a wiki, members are invited to comment, revise, and add on to the recipes of others.

 

Just recently, these new recipes were added:

 

Take advantage of this great member benefit – maybe even do a lunch & learn with your team to review a recipe together. And then consider contributing your own recipe to this ever-growing collection!



#AnalyticsRecipe

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