DAA – as YOUR association – is always on the lookout for opportunities to provide value to you as a member.
We have recently initiated a partnership with the Journal of Applied Marketing Analytics. This journal is the major professional journal publishing in-depth, peer-reviewed articles on all aspects of measuring and analyzing marketing performance to improve its effectiveness. The Journal does not publish advertising.
DAA members can get a 10% discount on a year subscription by using the code: DAA1016.
AMA is also seeking submissions of articles/papers.
Our mission at DAA is to make analytics professionals more effective and valuable through professional development and community. Make the most of your membership by taking advantage of member only discounts!
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