As a DAA member, you are entitled to a significant discount on the very popular Award of Achievement in Digital Analytics courses through the University of British Columbia. The UBC/DAA Award of Achievement in Digital Analytics program teaches you how to create and manage a digital analytics program, optimize the effectiveness of site content, customer support initiatives, and the usability of the interface and navigational structure. Most importantly – these courses provide solid grounding to help drive measurable business improvement.
The program is 100% online and delivered in four courses:
- Introduction to Web Analytics
- Web Analytics for Site Optimization
- Measuring Marketing Campaigns Online
- Creating and Managing the Analytical Business Culture
To date, there have been 1300 graduates from 65 countries.
And to accommodate the needs of all digital analysts from around the globe– UBC has courses not only in English but also in Spanish and German. Six DAA corporate members took advantage of the new language opportunities in 2015.
In addition to member discounts, there are also quantity discounts for your team.
Take it from one of our DAA members: “The big advantage of the UBC/DAA digital analytics program is the bird's eye view it offers on the world of analytics and its application in day-to-day business.”
Elisa Ramirez, Director Client Services, Webtrekk Spain
Our mission at DAA is to make analytics professionals more effective and valuable through professional development and community. Our partnership with UBC does just that for you. Get the most out of your membership by utilizing this valuable tool!