Businesses engage in digital analytics to monitor activity and discover ways to improve. Analysts then deliver compelling evidence of opportunities for positive change. But too often, businesses will decide not to take any concrete action on these great ideas coming out of the analytical team.
It seems illogical, but it’s a fairly common occurrence in the world of digital analytics, especially around complex topics that can be difficult to explain. But if you’ve been promoted into an analytical team leader or managerial role, part of your job is likely to establish a team that produces positive change. What can be done to encourage business to move forward and take action on important new business insights produced by your work?
The online course Creating and Managing the Analytical Business Culture was created by digital analysts who have experienced these challenges and found ways to succeed in this effort across many different types of organizations and business models. Here are some examples of the topics covered in this course, presented by the Digital Analytics Association and the University of British Columbia Continuing Studies:
- Choosing an Analytics Provider and Implementing a Solution
- Establishing the Function - Centralized Ownership and Distributed Knowledge
- Building a Solid Foundation, Gaining Support and Acceptance
- Ensuring that Performance is Monitored Consistently Throughout the Organization
- Realizing the Benefits of Insights by Taking Action – Driving the Mission
…and more.
Learn essential digital analytical management strategies and processes that will give you the knowledge and practical skills for successful digital analytics deployment. Enroll today.
Digital Analytics Association Members qualify for a special member rate of $640 CAD. Enter the associated coupon code from the membership section of the Digital Analytics Association website to receive this discount.
For more information, please visit:
http://www.digitalanalyticsassociation.org/online_education
https://cstudies.ubc.ca/courses/creating-managing-analytical-business-culture/iv202
https://cstudies.ubc.ca/programs/digital-analytics-award-achievement
