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Session Quality Score: a new Google Analytics report

By Enrico Pavan posted 04-14-2017 01:17 PM

  

Few days ago I noticed in some of my clients’ account that in Google Analytics a new report appeared. It has been named Quality Session and announced six months ago. You can find it under the path Audience> Behavior> Session Quality.

What is Session Quality Report?

Basically, Google uses a machine learning system that assigns a quality score to each session within a range from 1 to 100 and it is used to determine how close a user is to convert (or the likelihood of conversion). A high quality score value indicates that the user is characterized by a high engagement with the site, and therefore he has a high probability to convert. Viceversa, a low quality score indicates a low level of user involvement.

For more information please visit this page http://www.enricopavan.com/session-quality-score-il-nuovo-report-di-google-analytics/ and click on "English Version" link set at the bottom of the article

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