Logic or Emotions - What works best when trying to persuade with analytics data?

By Alban Gerome posted 06-11-2018 04:29 PM

  
Greetings from London,

I have just returned from Copenhagen, in Denmark, where I have attended another one of these MeasureCamps. Yes, another one, my fifth one for this year alone and what an amazing MeasureCamp this was, and it was only their second edition too. Simo Ahava also flew from his native and nearby Finland. Many attendees came from all the countries around the Baltic Sea, Poland, Russia, Germany, Sweden, Lithuania plus a few diehards like yours truly from further afield.

Without any further ado, please enjoy my latest MeasureCamp presentation on what works best when trying to persuade with analytics data? Logic or Emotions? This covers a lot of similar ground as a recent presentation of mine for MeasureCamp Bratislava last March but my thinking has evolved a little since.

https://www.slideshare.net/AlbanGrme/logic-or-emotions

I will be presenting again this Friday at the Data Festival London, my deck is ready and I will share it here probably during the weekend so watch this space!

I will be presenting at MeasureCamp Paris in less than 2 weeks but the presentation will be in French. If some of our cousins from Quebec other French-speakers across the pond are interested I will be sharing that deck here too if this message board administrator is ok with it. 

Alban

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