The job descriptions we've seen so far are more unicorn-fishing than applicant hunting: Must have 45 years of experience with Webtrends
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Your company is probably already using a web-analytics suite of some kind (like Google Analytics, Adobe Analytics, Webtrends, etc.) but you should also consider a heat-map or session recording tools (like CrazyEgg, ClickTale, Inspectlet, hotjar or other similar tool) in order to supplement data collected in your web-analytics suite
Just look a the roster of DAA Award recipients: Category 2011 2012 2013 Rising Star Michele Kiss Anne Cable Elizabeth Smalls Practitioner of the Year Joe Megibow Isabelle Mouli-Castillo Michele Kiss Most Influential Industry Contributor Avinash Kaushik Gary Angel Stéphane Hamel Most Influential Agency/Vendor Analysis Exchange Web Analytics Demystified Google Analytics Technology of the Year Beyond Web Analytics Exchange Tableau Software Webtrends In contemplating these award recipients and their fellow nominees, there were a few things that stood out to me among winners from each of the last three years: Rising Stars have confidence and conviction
Elena was obsessed with Day-Part analysis but discovered it wasn't nearly as telling and useful as the info that came out of the new WebTrends license Knowledge Network acquired
Soon, log file analysis tools such as WebTrends came along. With the evolution of JavaScript tags, it became possible for more in-page analytics, which allowed website owners to see every customer interaction on a webpage
All site analytics tools like Adobe Analytics, Google Analytics, WebTrends Analytics, etc. and third party marketing tools such as AdWords, DoubleClick etc., use tags to track user behaviour information
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