One of the great data-visualization tools is Tableau Software . Just for fun, we took polling data from the Huffington Post, which aggregated it’s statistics from different polling sources and made it into the below interactive data visualization
While Locational Analysis is widespread and growing rapidly, since it is so new to the marketing field and employs a number of specific technologies (which are often driven by or dependent on patented or restricted software), it has not received the academic or professional attention it deserves
While I don’t have the foresight to predict where exactly Digital Analytics stands in its lifecycle, I can certainly tell that Digital Analytics software needs to evolve drastically to support all the attention it is getting at the moment
When it comes to big data, I believe that folks are starting to realize that robust software engineering practices need to be put in place to ensure quality of the data pipeline and #datagovernance
There have been several high profile stories about women’s experiences working in professions heavily dominated by men - most notably software engineering, and we are continuously reminded of wage gap issues which have been documented across many, many industries
Each team will have skills in statistics, data cleaning, data modeling and visualization, computer programming, and with using industry-standard analytical software tools. Students also receive instruction in teamwork, project management and communication skills
Three industry issues are of primary interest to those in the Philadelphia chapter: The gap between demand for people with strong analytic skills and the small, but growing talent pool The need to have deeper technical understanding of Python and R and how to connect data sources as well as the ability to generate real insights that can help organizations make better business decisions The plethora of software solutions that do the same thing
“Marketing-savvy developers are in high demand, and there is a unique opportunity for Veterans with software engineering skills to enter the digital analytics workforce
Once you understand this, you can begin to make incremental investments in your infrastructure to support data integration—bringing all the different data sources together—and then look for an analytics software solution in order to start creating the algorithms you’ll need for prediction
His accomplishments include leading enterprise-wide deployment and analytics insights at Bell Atlantic and co-founding the professional services practice at NetGenesis, one of the first web analytics software firms. As one of the earliest proponents for the use of analytics to guide digital strategy and tactics, Kemelor authored The Executive’s Guide to Web Site Measurement and Testing, and was the lead analyst for the CMSWatch Web Analytics Report