However, this past holiday season we added a new dimension to our reporting that provides insight into what products consumers are zeroing in on and why
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Analysis Benefits: Improve Site Experience by uncovering site issues buried in the long tail of your site search report Improve overall Customer Experience by finding business issues impacting your customers. Analysis Recipe: Open your Site Search report in your web analytics tool. Select a decently long time frame for analysis (multiple months recommended). Filter your report by the following “Question” terms to see if guests are using your Site Search box to ask questions: Who, What, How, Where, When, Why Compare the results for each “Question” term to see if there are common questions or issues your customers are asking about- but which might be getting lost in the shuffle because each customer is typing in a different phrase or set of words
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Worst to Best Practices in Data Governance by Craig Scribner
Most legitimate web bots (eg. the bots written by search engines to crawl your website) don’t run the Google Analytics Javascript code, and therefore do NOT end up in your Google Analytics reports. However, a number of websites have taken to writing bots and other technologies that end up in your Google Analytics reports (whether intentionally or otherwise)
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It’s not a minor thing that analysis and reporting are separated. Analysis and reporting are two really different things. 1...Report definition here
Digital Analytics Competency Framework Progress Report #2 The CNN world headquarters in Atlanta takes up an entire city block and is a bit overwhelming
This week in Atlanta, I will be meeting with 15 dedicated, digital analytics types in an attempt to answer some of life's imponderables: Who are we? What do we do for a living? How many knowledge and skills levels are there? What knowledge and skills are needed at...
Analysis Overview: This article helps in understanding Google Search Console (GSC) reports in GA and how to use those reports to optimize Organic traffic
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