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And nowhere is that more evident than on mobile devices. So many people are seeking digital experiences away from desktops and laptops, that not recording this data for mobile would be a serious misstep. Case in point, mobile searches in Google have surpassed desktop searches. Regardless of the channel, knowing how to record mobile traffic is important
Intro to Mobile Analytics – how does it differ from the fixed web? Now that we are into 2014 I am sure all of you understand how important mobile is to your business...However, measuring mobile is not the same as measuring your website
I can see from my end that mobile usage is about 10% of total traffic. Is there an industry standard on the mobile usage? Specially on the financial companies
Accelerated Mobile Pages (AMP) Project: A quick recap Originally published on the Digital Analytics Blog on Friday, March 11, 2016 by Florian Rieupet, Product Manager, AT Internet Smartphones and tablets have revolutionised how we access information online. To improve the user experience and reduce page load time on mobile devices, the Accelerated Mobile Pages (AMP) Project was born. Much like Facebook’s Instant Articles, this new framework aims to create mobile web pages that are lighter, thanks to a common and predefined structure
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How can news organizations provide an engaging, mobile-only experience that improves reader retention and loyalty? News organizations and publishers have been working tirelessly to improve the mobile news experience
E-commerce is a long-established form of business that has been growing steadily since its start in the 1990s. As mobile devices continue to increase in popularity and technology becomes more robust and dynamic, mobile commerce is exploding with new growth opportunities, according to Business Insider. Taking advantage of Business Analytics and Optimization will be a key issue for IT managers seeking insight from social, web and mobile data. Mobile Sales on the Rise In an article written by senior editor Kevin Woodward in Internet Retailer, a recently administered survey was conducted on mobile sales
Customers are engaging with brands in a myriad of ways. The expansion of mobile devices like smartphones, geo-centric wearable devices, and smart home appliances provide marketers with both opportunities and challenges
Perhaps this is why, according to Google , mobile searches influenced 28 percent—nearly $1 trillion—in retail sales during the 2014 holiday shopping season. READ MORE: Four shopping behaviors to test this holiday season Clearly, accounting for mobile shoppers is important but beyond this, you must gain insight into the relationship between customer behaviors on multiple channels. To better understand shoppers in 2015, it’s important to consider some of this mobile and cross-channel behavior more closely
Here are some QUICK TIPS for choosing a right DMP Solution for your organization: First and foremost, whichever DMP solution you pick, it should not only allow you to leverage the FIRST PARTY COOKIE data coming from different devices (Desktop Website, Mobile Website and Mobile App) but, also allows you to enrich your audience profiles by stitching the Third Party Cookie data
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