Shortly after, your conversion rate has dropped by 2% pts. You make the swift decision to change the video and design back to its original. The conversion rate remains low. Would you have measured Micro Conversion rates you would have found that the main reason for a lower Conversion rate originated from the pricing page
See matching posts in thread - Conversion Rate...Introduction: ...
See matching posts in thread - Checkout Start Rate and Complet...
Originating Author: Kristi Morin Introduction: For e-commerce sites, there is no metric more important than the checkout conversion rate since that equates to actual revenue coming in for your business. But secondary in importance are the checkout start and completion rates which provide additional context to the levers that impact site conversions. Analysis Overview: The main goal of this analysis is to determine how well your ecommerce site is performing in terms of prompting users into the checkout process as well as getting them to commit to the checkout process once they’ve started it Analysis Benefits: This analysis will help you determine if there is room for improvement in either getting users to start the checkout process (i.e. on-site promotions, flash sales, etc) or complete the checkout process (i.e. removing or automating form fields) in order to improve the bottom-line conversion metric Analysis Recipe: Define the start of the checkout process for your business (i.e. add product to cart, view cart, click to enter payment information) Track a unique event (only one per session) when a user takes the initial action to start the checkout process as defined above Track a unique event (only one per session) when a user completes the checkout transaction Create a calculated metric for the Checkout Start Rate using ( sum of checkout start events) / (sum of site sessions) Create a calculated metric for the Checkout Completion Rate using ( sum of checkout completions) / (sum of checkout starts) Test changes on the website and evaluate in terms of lift in the corresponding indicator metric Potential Analysis Action Items: Once the calculated metrics have been set up, use them in conjunction with key segments to compare and contract checkout behaviors of different audience segments Vendor Specific Tips and Tricks: In Google Analytics, you can can capture all the checkout events and use Goals to de-duplicate the event actions to a single instance per session for the rate calculations Tags: ecommerce , google analytics, conversion rate analysis, checkout #eCommerce #Google Analytics #ConversionRate #VENDOR-GOOGLE #LEVEL-INTERMEDIATE #TOPIC-ECOMMERCE
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See matching posts in thread - Form Completion Rate...The goal is...
See matching posts in thread - Cart Completion Rate
Introduction : Analyze form completion rates and some bonus materials on how to start moving into optimizing...The goal is to improve completion rate or conversion rates
See matching posts in thread - Cart Start Rate
Create a metric called "Cart Completion Rate", which is defined as ("Purchases"/ "Empty Cart Adds")...Create a metric called "Cart Conversion Rate", which is defined as ("Purchases" / "Cart Adds")
See matching posts in thread - Bounce Rate Analysis