See matching posts in thread - Internal Search...
Originating Author: Adam Greco Introduction: In a past recipe related to Average Internal Search Position , it was shown how to calculate the average search position clicked. This recipe demonstrates how to see the KPI influence of each internal search position so you can see how search position impacts things like revenue, orders or leads. Analysis Overview: Internal Search is a popular feature on many websites
See matching posts in thread - Average Internal Search...
Originating Author: Adam Greco Introduction: Analyze how deep visitors are going into your internal search results in general and for each search phrase Analysis Overview: Website visitors conduct searches on your website, they are hoping to get immediate, relevant results. Most visitors don't go beyond the first page of search results, but knowing how far down they go before clicking can help you determine how relevant your top results are for your users. By collecting the correct data in your analytics tool, you can determine how far visitors go into your search results in general and for each search phrase. Analysis Benefits: Determine how relevant your search results are to your users Determine if there is a need for additional content to appear in search results Analysis Recipe: Capture the search phrase in a dimension whenever a search takes place When visitors conduct an internal search and click on a search result, capture an event and pass the numeric location of the click (i.e. position # in search results) to an event Create a calculated metric to compute the average search position This metric can also be seen by search phrase Potential Analysis Action Items: Look for key search phrases with high average search position values and try modifying content to have more relevant results Consider having pre-defined search results (i.e. recommended links) for terms with little content and high search position scores Monitor the trends of the top search phrases to see if spikes occur (i.e. possibly content inadvertently removed from the site) Conduct analysis to see how average search position impacts other KPI's (i.e. do people getting lower average search positions search results convert better or worse than others?) Vendor Specific Tips and Tricks: In Adobe Analytics, here is a blog post that covers this recipe and includes detailed implementation steps: http://analyticsdemystified.com/adobe-analytics/average-internal-search-position-clicked/ #InternalSearch #VENDOR-ADOBE #LEVEL-INTERMEDIATE #TOPIC-INTERNALSEARCH
Analysis Overview: A great way to understand if your visitors are finding what they need on your website is to analyze onsite (internal) search data. A simple approach to internal search analysis would be to simply count how many searches are taking place on the website
Analysis Overview : The analysis looks at site-side search behaviors to better understand where there are content and experience gaps for the user; specifically, where are the users search but not finding any relevant results
Originating Author: Adam Greco Introduction: Great way to find out how often your website search tool finds no content!
2 Comments - I've noticed that more and more websites are using autocomplete and multiple filters with their internal search functionality
Originating Author: Adam Greco Introduction: Provide a way to see which website search terms lead directly to site exits Analysis Overview: Many websites use onsite search as a way to find content or products. However, many times visitors conduct searches and leave the site after viewing the results. It is not often easy to determine which search terms led to future page views and which led to site exits. Analysis Benefits: Identify which onsite search terms lead to subsequent page views and which are causing exits so additional content can be added to prevent exits Identify which onsite search terms lead to other KPI's Analysis Recipe: When visitors conduct an onsite search, capture the search phrase in a dimension On all of the pages besides the search results page, capture the website page name in the same dimension Enable pathing on this new dimension and use pathing reports to see what occurs after the search term is passed. An exit means they left the site and a page name means that they went on Potential Analysis Action Items: Find the highest exiting onsite search terms and add content that is more relevant Compute the overall search result page exit rate to view success of search overall Vendor Specific Tips and Tricks: In Adobe Analytics, here is a blog post that covers this recipe and includes detailed implementation steps: http://analyticsdemystified.com/adobe-analytics/onsite-search-term-exit-rates-sitecatalyst/ #Adobe Analytics #OnsiteSearch #ExitLinks #InternalSearch
Originating Author: Jen Lasser Introduction: Learn how to get more out of your onsite keyword data by grouping your onsite search terms into key themes. Analysis Overview: A great way to understand if your visitors are finding what they need on your website is to analyze onsite (internal) search data. Keyword (term) level data can give you insight into what the visitor is thinking and what they might be looking for
2 Comments - Great idea and thoughtful approach to site search. How could I begin to add and monitor keyword search categories in Google Analytics?
Originating Author: Lea Pica Introduction: A website’s site search function is a wealth of information about customer intent just waiting to be explored