Originating Author: Caleb Whitmore Introduction: The Information Find Conversion Rate recipe looks at the progression from typical "entrance" or "interest" points to actually finding key information by analyzing what users reach key informational pages.
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Originating Author: Nancy Koons Introduction: Site Search contains a wealth of information around what people are looking for on your website
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Originating Author: Lea Pica Introduction: A website’s site search function is a wealth of information about customer intent just waiting to be explored. Site search interaction provides direct insight into your visitors’ exact desires and expectations of your website, and your voice-of-customer tool is an excellent mechanism for mining this information. Analysis Overview : Leverage voice-of-customer analytics to identify pain points in the site search experience
Using IP lookup technology, most analytics tools can determine where visitors are physically located when accessing a website/app. Using this information, you can compare the physical country to the website/domain country that is targeted to see when visitors are not using the country site they should be using. For example, if your organization has a UK website, but 10% of visitors physically located in the UK are accessing the USA site, that may indicate some issues that need to be addressed
When those words and images are closely related to the information we're seeking, the scent is strong and we continue on that path." - Pirolli's concept of "information scent."
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Our expert instructors can travel to your company and provide a full-day on-site workshop designed for you and your digital analytics team
We can travel to your company and provide a full-day on-site workshop designed for you and your digital analytics team
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