The DAA Essential Series is an interactive, discussion-based education program designed for those new to digital analytics. This education series provides the opportunity to acquire a broad base of fundamental knowledge and skills quickly, while preparing you to function successfully as a...
When comparing your click through rate to any relevant benchmarks for your industry, you should pay close attention to the channel and campaign type as they can have very different averages depending on where the prospect is in the conversion funnel. 5
If there's a shortage of analytics talent and a small number of data-driven companies, could we influence data-justified companies by boycotting them outright and educating junior web analysts with the signs to look for when looking for good companies and symptoms of companies where they will do mostly reporting
Through a marketing automation tool, export engaged prospect data that have generated sales opportunities, combine with website data, sort by ‘source’ and review data either through a graph or pivot table
blog list-owned video content-native mobile webinar-owned content-sponsored newsletter webinar-sponsored direct print prospecting-outbound direct-mail referrer prospecting-outbound display remarketing referral-internal email search-organic radio event-3rd-party search-paid tv event-owned social-owned list-3rd-party social-paid A few best practices for tracking channels include: Most analytics tools will allow you to define custom channel groupings and classification from 3rd-party platforms and providers where you cannot control the channel names
These segments could be a direct input to your remarketing, prospect or display ad list
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Analysis Overview: Enhancing web analytics data with demographic data, even as simple as gender or age, can allow you to measure gains within a specific audience target, optimize the experience for these individuals, and even identify new prospecting opportunities
I believe that additional education, awareness of careers, and a diversity or inclusion initiative are necessary. Educate Future Digital Analytics Practitioners & Universities Based on the feedback from my staff, there is a lack of awareness of digital analytics in many of the universities which limits our future practitioners because they are unaware of the profession
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Children are home, too, as schools are educating students remotely
Originating Author: Kerri Adcock and Leslie Adkins Introduction: Tagging of digital marketing tactics is done through the use of a campaign tracking code in a query string parameter, which is made up of a combination of tokens separated by a delimiter. Analysis Overview: Use...
2 Comments - I am working on a project now to educate teams on considerations when creating and maintaining tag taxonomy