Are you following the best practices in ensuring data quality?
1 Comment - no search term matches found in comments.
See matching posts in thread - Analytics Tag Audit and Governance: Best...
Putting the "Universal" in Analytics: Best Practices - by Jonathan Weber for LunaMetrics Google Analytics’ newest generation, Universal Analytics , is so-named because it goes beyond just the web, opening up new possibilities to bring together measurements across customer interactions in many environments
Putting the "Universal" in Analytics: Best Practices - by Jonathan Weber for LunaMetrics
Apply a holistic Business Logic to attribute leads and contacts to opportunities through engaging with the Sales & Marketing team. Identify Key Marketing Influence metrics and why they are valuable
Organizing your digital marketing channels within your analytics platform requires a decent bit of forethought and strategy. This recipe will help guide you through the high-level strategic needs of setting up digital channel reporting that can help drive insight into the touch points of your digital marketing efforts
To help ensure that their surveys capture the data necessary for proper analysis, the lab partners with MaassMedia , the independent, Philadelphia-based specialty analytics consultancy where I am a Senior Digital Analyst. In this article, we share best practices we’ve developed for capturing the data essential to getting meaningful insights and making actionable recommendations based on responses
In last few weeks, we have been asked multiple times this question that; what are the best practices for conversion rate optimization, and are there are any fundamental rules and framework that applies across different industry verticals so; I thought let's convert this in to a blog post and get the valuable feedback from my DAA fellow members: I have been working on Conversion Optimization related initiatives for over 10 years now; and to be honest with you, there are no standard cookie-cutter best practices that apply across different industry verticals however, there are certain hygiene factors that we can consider while crafting out the conversion optimization roadmap for our organization
8 Best Practices for Starting Your A/B Testing - Sayf Sharif for LunaMetrics I’m often asked by companies who are looking to start up with A/B testing what best practices they should be aware of
A s marketers thrive to make better informed and data-driven marketing spend/allocation decision ; Digital Attribution is one of the most hot trending topics in the Digital World !