In this post, you’ll learn what Custom Dimensions are and how to set them up in Google Analytics and Google Tag Manager
Originating Author: Aleksandra Krsljanin-Ellis Introduction: Using CASE statement in Data Studio to customize dimensions such as Default Channel Grouping, Landing Pages, Medium and other dimensions. Analysis Overview: CASE statement is a great function that allows users to customize dimensions from Google Analytics or Google Sheets in a way that is fast and works for the particular report or analysis. The main goal is to help organize dimensions for a report or analysis without having to make any changes in source data
With Analytics 360, there's a much higher threshold before sampling kicks in, essentially eliminating it altogether. 200 Custom Dimensions and Custom Metrics With GA free, you get 20 Custom Dimensions and Custom Metrics
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Client ID Form Type Operator E-mail Phone # 1231223.123 Lead Sam gfd@gmail.com 123-45-78 3424234.234 Newsletter Jill asd@hotmail.com 123-45-67 3. Configuring Custom Dimension(s) You need to define custom dimension(s) that corresponds to your CRM data headers. For example, if you want to see what is the form type you need to name your custom dimension accordingly
Analysis Recipe: Create a new custom or ad-hoc report in your preferred reporting tool. 2. Add day of week and any other necessary dimensions and metrics. 3
If needed, you can also set the value as a Session-level Custom Dimension , so that you can compare different users behaviours depending on the device . Analysis Benefits: Data pulled from this event can be helpful in the case of a website redesign, correlating them with screen resolution and browser dimensions . It could be also helpful to segment users and understand their behavior based on the device used . Analysis Recipe : ***This recipe provide Google Tag Manager codes but you can replicate for DTM, Tealium, etc*** To retrieve the data from Google Analytics two tags in Google Tag Manager are required: a Custom HTML and a Universal Analytics tag. 1. Create the Custom Report Firstly you need to create a Custom HTML Tag which should include the following JavaScript code: <script> navigator.getBattery().then(function(battery) ( if (battery.charging && battery.chargingTime === 0) ( dataLayer.push(('event':'isdevice','type':'desktop')) ) else ( dataLayer.push(('event':'isdevice','type':'laptop')) ) )); </script> The Tag above should be fired on all pages or on the top landing page, or again on the most viewed page, etc..take your pick!
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Another option for Google Analytics is to use a combination of custom dimensions and custom metrics. The form name and error can be combined in a single custom dimension, or they can be split across two. A custom metric can be used for counting the number of form submission errors. If additional custom metrics are being used for the form, then this approach may be preferred to event tracking
GA Management Magic also lets you configure custom dimensions and custom metrics , i.e. what you do in property admin in the GA UI to allocate the custom dimension or metric slots before we start collecting actual custom dimension or metric data
The next layer is called dimensions . Definition?...If you would like to, start by downloading three of my favourite custom reports , or these three paid search campaign analysis custom reports
If needed, you can also set the value as a Session-level Custom Dimension , so that you can compare different users behaviours depending on the device .
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